What if you could reimagine the most significant spending day of the year into an annual event to support Black-Owned businesses?
BBH USA partnered with Google and the US Black Chambers, Inc to turn Black Friday into Black-Owned Friday.
Corresponding with Google and BBH New York, I designed and animated promotional videos for Black Owned Friday, focusing on small Black-Owned businesses and creating an initiative to promote real change.
The videos focused on kinetic type and re-using the word Black Friday to relate to small Black-Owned Businesses.
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/6b7c38d9-9ba9-4411-af2c-ac7c29da54b0_rw_1200.gif?h=0289696bde3cc7059257ec522a3f39e3)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/c9e48e74-1378-482b-93b7-409a286e7d7b_rw_1200.gif?h=c5cae05230672e22b54bff5c3aaced64)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/c63c6ac4-5d1c-4855-ae65-06eb8bc4bd24_rw_1200.gif?h=95662ab1d045312f8f72a92a80af23d4)