What if you could reimagine the most significant spending day of the year into an annual event to support Black-Owned businesses?
BBH USA partnered with Google and the US Black Chambers, Inc to turn Black Friday into Black-Owned Friday.
Corresponding with Google and BBH New York, I designed and animated promotional videos for Black Owned Friday, focusing on small Black-Owned businesses and creating an initiative to promote real change.
The videos focused on kinetic type and re-using the word Black Friday to relate to small Black-Owned Businesses.
Products Highlighted in the Black Owned Friday Campaign.
Photos edited by myself.