What if you could reimagine the most significant spending day of the year into an annual event to support Black-Owned businesses?
BBH USA partnered with Google and the US Black Chambers to turn Black Friday into Black-Owned Friday. Corresponding with Google and BBH New York.
I designed and animated promotional videos for Black Owned Friday. The videos focused on kinetic type and re-using the word Black Friday to relate to small Black-Owned Businesses.
Video for Black Chamber of Commerce.
The intro to the video is part of 2020's Black-Owned Friday campaign.
Designs and Animations after that point are done by myself!
Videos designed for promotional use on Instagram.
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/7aaee7fc-a78a-4750-ae3d-18715fe3dd0f_rw_1200.gif?h=fb35b4b642fbd46ce38a9ac05aa7c77e)
Using the newly designed Black Owned Friday logo, I created this animation that starts with "BLACK-FRIDAY" and opens up to reveal "OWNED" to complete the phrase in a kinetic way, eventually returning to its static original form.
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/dcbdbe72-2cfc-4067-aca0-94dec3ecf626_rw_1200.gif?h=35ff8d00d33e35120fc02d25c897672f)
Get Your Badge Promo Video
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/21f5b365-be90-4e06-ac1d-c37ae654c9fd_rw_1200.gif?h=05ac8aa786f7c504047d2c3bf98df6a7)
Show That Your Business Is Black-Owned Video
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/e76cba70-bdd5-4709-952e-5308d4662f1e_rw_1200.gif?h=2dfd13f1b5b0df14919e553874f4978f)
Black-Owned Shops Near Me Video
Scenes from the Final Ad with my Mockup and Design assistance.
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/912fe9bd-fecc-4f18-9f7b-1aa4a1d0c7d3_rw_1200.png?h=554170c48a914164ee707c9882b44efe)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/ad030edc-e3ee-44ab-968c-856e38b8ac42_rw_1920.png?h=764f5bf4ad3635029145256639128106)
My support as a graphic designer included photo editing and mocking up shoppable items we could not access or needed reshoots. Additionally, I mocked up each frame of the infomercial for the VFX team to view for the final video production!
Poster Designed to promote the Black-Owned Friday Film
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/99f40e7d-5725-4812-83d6-f91dfdff52de_rw_3840.png?h=1c74d95aea69a1c2574dcbbf0badc2ea)
Wake Up poster for the Black-Owned Friday Shoppable Film.
2021
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/1abd5b1e-ab39-438d-8e8b-69c201d39daa_rw_1920.png?h=bd09a93c4052104b7f82d8da040ba0fb)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/672e1b2d-fb5f-461a-ab5c-b4e5698a19d6_rw_1920.png?h=532107cf94a238e7f1bdb9ed4137da9e)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/90b65e89-c96f-4702-9ada-d1e3860e16e9_rw_1920.png?h=1e1fd015e982d78fe04149c9f9617e41)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/5deed9e7-7561-4c0a-a391-49ee7b877afc_rw_1920.png?h=a121d192c4ec85b04a06f29aa8c9fef5)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/ad1aa723-1028-4736-99f9-3116061049f7_rw_1920.png?h=823f2f62a7422d5bb287675d360f1dd0)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/f1d5798f-6635-44db-81ed-56066ed30827_rw_1920.png?h=b154bf3ff71f3041206c62d5d43ef583)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/8d5cc80c-65ee-438c-9471-f77d0a76caa2_rw_1920.png?h=d33358d4b8a80598338e3a92b05ab865)
![](https://cdn.myportfolio.com/a52c604532775212ff0abfd6f861ad9a/909ad927-d3c3-45db-a567-d346f55150cc_rw_1920.png?h=7cd254244ac7a5acb7e724967543e663)
Instagram Story mock-ups